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MKT3063 AS1 E-PORTFOLIO

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INTRODUCTION
SITUATIONAL ANALYSIS
OBJECTIVES
STRATEGY
TACTICS
ACTION
CONTROL
CONCLUSION
REFERENCE LIST
APPENDIX
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1.SITUATIONAL ANALYSIS

1.1 CUSTOMER ANALYSIS

1.2 COMPETITOR ANALYSIS

1.3 PARTNERS & INTERMEDIARIES

1.4 COMPETENCIES ANALYSIS

1.5 FINANCIAL PERFORMANCE & RESULTS

1.6 MARKET TRENDS

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