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MKT3063 AS1 E-PORTFOLIO
A situational analysis also includes a partners audit (Figure 1.2) to identify intermediaries, affiliates and strategic alliances (PR Smith, 2022, p.104). Balenciaga primarily co-brands with other fashion retailers (Spinks, 2022) to release unique products. However, certain Balenciaga partnerships involve more unexpected collaborations (Queue-It, 2023) with varying levels of success (Padia, 2022).
Figure 1.2 Partners Audit Table
Figure 1.2 - Page 1
Figure 1.2 Partners Audit Table
Figure 1.2 - Page 2
Figure 1.2 Partners Audit Table
Figure 1.2 - Page 4
Figure 1.2 Partners Audit Table
Figure 1.2 - Page 1
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