MKT3063 AS1 E-PORTFOLIO

In 2022, Kering reported a total revenue of approximately 20.35 billion euros (Sabanoglu, 2023; Socha, 2023). Although Kering does not disclose the individual revenue for Balenciaga (Klasa, 2023), the financial report (2022) revealed that Balenciaga ‘had an excellent 2022, despite a difficult month in December’ (Muret, 2023; Collins, 2023) with the ‘Other Houses’ category producing total sales of 3.8 billion euros. However, Kering’s revenue decreased by 7% in Q4 2022 (Spencer and Aliosi, 2023).